Pouring beer like a business, like a open store. Own business: open beer shop Beer on tap as a business supply

In Russia, over 11% of beer is sold on tap through shops, other outlets. The birth of that large-scale development of this business falls on 2008-2009, if the economic crisis around the world is like mushrooms, then shops began to appear with a relatively small assortment. Beer for bottling does not go through the pasteurization stage, it is characterized by more savory and richer savory flavors, lower plyashkove. Therefore, with skin fate, it is necessary to know more and more shanuvalniks, and also to work with successful rich entrepreneurs, as if they will be doing business in this field.

Beer halls are brought up to quickly develop into a crisis - for the rest of the 20 years of Denmark, the segment zrіs is approximately 6 times. This development was often adopted by the state, motivating to reduce the health of the alcoholic drinks- Cognac, burners, etc. As a result of this year, ¾ of alcohol falls on beer itself. There is also a trend towards the growth of draft beer outlets - tse okremі budіvlі and vіddіli in shopping and rozvazhalnyh centers.

What is needed for the store?

Before entering any direct business (for example,) it is necessary to analyze all the main and additional investments, analyze the calm market, assess the level of competition, the cost of opening a draft beer store, as well as the risks and shortfalls of the business.

Algorithm for reporting to a draft beer store:

financial rozrahunki, skladannya business plan;
vodkrittya and pobudova strategy development;
choose the format of the store for feedback;
execution of a permitted package of documents;
poshuk mіstsya, laying the lease agreement;
purchase of possession;
the choice of the postal worker and the arrangement of the contract for periodic deliveries;
Poshuk staff, laying down labor contracts;
advertising;
open a draft beer shop.

Porada: sales of draft beer - seasonal business

Since the period of taking a live drink is not exceeded for 7 days, it is necessary to ensure the implementation of this term, so that the product does not have a chance to be recognized and recognized.

It is recommended to start with small volumes - enough 18-25 varieties. The whole range needs to be divided into 4 sectors, the skins of which are guilty of revenge for 3-5 proponated options for a drunken drink. For some buyers, it is important to buy a beer, if you are ready to pay a lot, but only for a favorite variety. Relatively analyze the calm drink, after 4-6 months the assortment range can be changed. Through river Vlasnik I can see a clear picture, as better varieties are sold.

Also, until the last drink, drink snacks - dried fish and squid, suluguni sir, smoked pork vuha, chips, croutons, peas and other. Tse gives the opportunity to double the check. Іsnuє miraculous alternative for pochatkіvtsіv. At this time, part of the organization of nutrition lies on the shoulders of a partner, and you will have the opportunity to practice with your own brand name and optimize the scheme of business processes.

Open a draft beer shop: why start?

Golovnya is a place of high visibility of the passability. Draft beer shops are dotted - the stench is located on the edge of the zhvavih roads, near the entrances to supermarkets, supermarkets, metro stations, tobto in places with great crowds of people. For a small area, shards of wine are sold for wine, you can easily recoup more expensive rent and get a stable income as early as the year 2016.

Also, the points with a small number of landing places function according to the pub principle. Placement of stench on a larger area and the installation of a bar and stiles.

According to the opinion of experts in the beer business, the radius of the fire of one point should be approximately 350-400 meters. It is important that there was a high step of prokhodnost here. For rozrahunku slid vrakhovuvati і meshkantsіv cgo district, і people, yakі pass poz.

After choosing a place, it is necessary to take into account the visibility of the store - to name a savior, to spread out the shopkeepers. Not varto rozmіschuvati store beat competitors - tse same points of draft beer, universal kiosks, bars.

So, as near the skin area, the center of relocations is similar to mortgages, the outer bedroom areas are flooded - a wonderful option for accommodation. The minimum number of competitors, the equally low rent and the stable flow of the day. In the opinion of experts, a student's handout, restocking nearby, can increase sales by 30%.

But do not forget about the fenced areas, to which enter the main, medical and sports mortgages.

Invisibly launch a store from scratch for business centers, business quarters. It is unlikely that you want to buy a cold drink during the working day, it is more important to show up after the end of the working day. Which area is more relevant.

The supermarket will become a great competitor, it’s easier to buy a beer at the beach at the hour of making purchases, or go to another place for bottling. Before that, at the exit, there are often already refilled pouring points. If their sales are not won by you, then increase the number of varieties.

Installation for draft beer

Settlement can be done independently or rented - to deposit due to the obviousness of the start-up capital and the far-sightedness of the strategy.

You can put a long-term contract with the first post-employee. As a rule, the majority of distributors provide their own knowledge, sometimes they talk about advertising and training the staff.

In order to open a draft beer store from scratch, you will need to have the following:

okolodzhuvach - attachment for maintaining a stable temperature equal to the middle (approximately + 5 °);
stand for dispensing taps;
bar counter and counter;
containers for transportation and storage - kegs;
column - a mechanism for bottling water;
kaplizbirnik;
stumps;
hoses;
balloons with gas for whiting out of kegs;
reducer for podtrimki vice;
refrigerating chambers;
showcases for sales of related products - snacks, dried fish too thin.

Beer shop decoration

The list of allowable documents to be deposited in the city, to conduct trade. Without completing a complete package of documents, it is not possible to break the specks, shards of organs, which are being reviewed, can be quickly closed until the closing of the furnishing, which is more likely to be suspected by the Meshkants in the area. Therefore, on the day of vіdkrittya, all documentation can be ready - in the form of a sanitary book the seller is up to.

The main list for the design of the store:

allowed to trade at the local administration (for example, you need to open a point on the street);
allowed for sales (as you plan to open a point at the trading center);
visnovok of CEC bodies;
vysnovok fire inspection;
contract of rent;
labor contract with the staff;
sanitary books of practitioners.

Vlasniki big point given format are registered as individual applicants - the registration procedure does not take more than 5 working days, but the minimum.

In order to take care of the health of the sanitary and epidemiological stations, it is necessary to make a non-toxic farba or a tile for the processing of the walls. Illumination can be both natural, and piece, subdogue - waterproof. Draft beer shops may have good ventilation. Every day it is necessary to carry out a volog cleaning, cleanliness is the main criterion in the analysis of CES organs, as well as in case of.

For clearance, the fire inspectorate is responsible for the following documents:

the presence of an evacuation exit, the doors of which one can call;
the presence of instructions on how to enter fire safety;
carrying out a one-time briefing about fire safety for all employees;
disclosure of the evacuation plan and signs with the number of the fire service;
presence of anti-burning sensors

How to keep a look at a draft beer store?

"Destroying people is not beer ... destroying people is the appearance and implementation of sales" - the news of the gravity of the beer market is being burned.

Draft beer shop from scratch - to get new insights from the sphere of sale. For clarity of appearance, it is recommended to choose an automated computer system. The greater point from the moment of opening is to install an automated trading facility, to buy it after the payback of the starting capital.

The manager of the store needs to choose a program, so that the operations are fixed, the money is paid back, and the loyalty program of the client is also formed.

Technology robotic seller:

accepting a purchase from a buyer;
pouring beer;
search for a prescribed variety from the requested list from a special program;
correction of other labels;
gluing labels on a dance;
barcode scanning;
rozrahunok іz the buyer;
issuing a check.

Companies that optimize these processes and can win when starting a draft beer store from scratch:

"MinіSoft";
"TapVizor";
«Microinvest» and int.

Beer shop design

Decorating a draft beer shop is an important moment. Simply repairing and arranging furniture is not an option. It is necessary to create a different atmosphere, as if you will support the conceived topics and bestow comfort on the guests.

p align="justify"> Among the great number of beer points in the development of design cost a task - seen among competitors. It is possible to add original and non-repeated interior, design of the premises, formal style, decorative material and paraphernalia.

For the specifics of the store, you can decorate the place in dark pastel colors, vicorist rough wooden furniture, artistic plaster on the walls. An important design element is paraphernalia. You can also use wooden barrels, dark-colored wood, thematic paintings, ornaments with hops and others. Lighting in such places is muted. As a rule, they are replaced with products, and other kuti, interiors are covered with dark ones.

Also, this year, a lot of draft beer shops, when designing, were chosen according to the main theme and bright spaces with additional red, orange and blue colors. As a result, the accommodation is visually great, it looks clean and comfortable. Great vikna, standardization of inter'єr and faceless lamps to make a draft beer store bright, light and unforgettable.

The role of the development of design is great, to lie like an interior, and y vivisci. She is guilty of being concise, bright and forgetful. You can tell the store about the original or standard indicators, so that you can direct people and make a purchase.

How to promote a draft beer store?

When choosing advertising and marketing moves, the varto depends on the specifics of the business. Those that are relevant for most areas, may not give results in the beer business. For example, advertisements on television, radio, and publicity for other people are expensive, but they won’t give a good effect.

Let's look at the vivisky, interior design and thematic design with a garnier marketing move, it can become an appropriate advertisement - banners near the distribution area.

Porada: it is easy to believe - but to name the name of a draft beer store is used for sales It is important to come up with a short, concise and original name, so that it is easy to remember.

Acknowledgment of the gravity of the beer business efficient method call audio advertising. Whether it be an action, or a viable proposition, it will be deafened by a passing megaphone. With this smut - rob you so come in periodically, otherwise the bagmen of the judicial houses will hate you.

Before nutrition, the skin goes down in a different way. Deyakі fahivtsi not happy to give out discount cards "right and right", oskolki in the winter hour to the store can check the bills. Other popular outlets boldly offer discounts and savings cards for successful purchases.

Also, marketing can be nurtured by a beer purveyor. Many of them give advertising paraphernalia with their logo free of charge - they can have drinks, bottles and bottles.

How many koshtuє open a draft beer store?

The entry threshold for a beer outlet starts at 300 thousand. rub. Starting investments to lay down in the region of distribution, the format of the store, the types of beer that are supplied.

Let's look at an approximate business plan for a draft beer store from scratch:

registration of IP, registration of permits - 10 thousand. rub.;
rent payments - 40 ths. rub. per month;
carrying out repairs and maintenance work - 80 thousand. rub.;
purchase of beer possession - 180 thousand. rub.;
purchase of the first batch of goods (beer plus snacks) - 100 ths. rub.;
advertising - 10 thousand. rub.;
conduct to the staff (2 sellers) - 40 thousand. krb.

Vykhodyachi from rozrakhunkiv, to open a draft beer shop from scratch, it is necessary to spend 460 ths. rub. Shomіsyatsya vitrati become close to 250 yew. rub.

Tse to talk about those that on the day the viruchka is not guilty of buti menshoe for 9 yew. rub. As an average check, we set 300 rubles, enough to serve 30 customers. The price is not so rich.

Can you see a draft beer store?

Draft beer is a consumer product. Open a shop for sale from scratch - vіdminna that megalopolis. The rate of the markup varies between 50-100%.

Since the business is seasonal, it is possible to recoup the starting investment only at a warm hour. Experts are happy to open a spot from scratch, so that the store is “on the ear” up to the cob of the litera. You can pay back the cobs of stained glass in the first summer month. The collection of a lot of points simply curls up, the shards on the right become unprofitable. At such a time, it is important to preserve the right to rent accommodation. Sometimes you need to pay the rent for non-working months, then later start everything from scratch and start advertising at the new location.

Project payback plan:

average liter of draft beer - 60 rubles;
average daily turnover (inflow) - 250-300 liters;
average goods volume becomes 450-540 ths. krb.

As can be seen from the rozrakhunkiv, the payback period for the project is 1-1.5 years of months.

Draft beer store yak business: tips

Pochatkіvtsі and dosvіdchenі pіdpriієmtsі, yakim far away opened a draft beer shop from scratch, swearing positive feedback. Most of them literally “live” on their own, seeing the whole culture of living draft beer.

It is recommended not to be afraid of competition, which is contagious in the skin area. Because the number of functional points is so large - it means that you can drink on the product, and you can learn about them if you know new places (only it’s possible that there aren’t enough of such places) or you can ask for a wider assortment. "If there is beer, there will be buyers" - even Sergiy Rozhkov, manager of a draft beer store in Yekaterinburg.

It is also noteworthy that with a lot of money it was possible to open it on the right without any deposits. In order to encourage a competent business plan and be inspired by the profitability of the project, you can take credit money and quickly turn the position.

Negative comments about the whole business can be taken away from the fee. Like the fall of the leaves on the last hour (the most critical hour), the point “to go to zero” - taking away the surplus pays for a thousand windows, rather do not close the place. Well, if the store works on a crowd, the diyalnist can be used for the crisis period.

Save the article in 2 clicks:

Open a draft beer shop - on the right, so you should definitely go to all organizational moments. The profit of the project should be deposited depending on the choice of location. Irrespective of those whose business is in the seasonal category, a high drink at a warm hour can quickly pay off the start-up investment and secure the work in the winter months. Also, during the organization of an important design of the appointment, a solemn style, preparation and selection of appropriate documentation, and a request of a superior postal worker.

In contact with

The pouring of beer is overturned for savory tastes of dance analogues. Vіdsutnіst pasteurization rob gusto yaskravіshim i naschenіshim. The first similar stores, which began to grow a little more, have become popular among the population, regardless of how high the quality of their product is.

Drinking beer is steadily rising. Tsya galuz one z nebagatoh, yaku does not stop at the crisis. Yogo vartist is filled with lower, lower on mіtsnі alcoholic drinks. In addition, the specious weather is slowing down the work of vibir on the melancholy of the drunken drink. This is such a thought, like starting a pub from scratch, acquiring rich businessmen.

Legally registered seller

The first time you open a draft beer shop from scratch, you need to be aware of the legislation that regulates this sphere of activity. Seller can register legal person(TOV) chi IP. The range of products also includes wine and mild alcoholic drinks, but not exclusively.

Distribution of sales of drunken drink is not licensed. Shcho potrіbno, schob vіdkriti draft beer shop - ce kodi KVED, scho allow realіzacіyu cієї categorії product. From the middle of 2016, the rock was introduced into the new code. The company or IP, as if it had given the job to the robot after the given date, is obliged to the mother of the following codes: 47.25.1, 47.25.12, 47.11.2. If you plan to open a beer shop bar, then you need the code 56.30.

If the organization was registered earlier, and if it was engaged in other business, it is necessary to inform the FNP about adding new types of activities. For whom the following forms are to be filled:

for IP R24001;
for TOV R13001 and R14001.

Wimogi to the store

Open a live beer shop, you can't skip a beat. Similar trade is fenced in the territory:

children's kindergartens, schools, clinics and doctors;
sports facilities;
public transport and teeth;
railway stations, airports;
rinkiv;
filling stations;
concert halls;
objects of military recognition

Trading at the timchasovy kiosks and bastards is fenced. What is necessary for a beer shop to be known is to know the full purpose, what the foundation is, walls, yes.

The legislature has been fenced to sell whether it is alcoholic drinks at night time (the fence is from 11 pm to 8 pm). In addition, it is not possible to sell to persons who have not reached 18 years of age.

Owned location for a draft beer shop

EDAIS

Sovereign system of control over the production and volume of alcohol goiter companies and IP, to purchase and sell drunken drinks, connect to it. Today a log is kept for the turnover of alcoholic products and a declaration is submitted every now and then. All information, instructions are presented on the official website of the EDAIV. Before that, as you enter a point from zero, you need to connect to the system and issue a digital signature.

Kasovy apparatus

Enterprise that sells beer on tap, you can buy it and put it on the face of a cash machine. Tsya zakonodavcha norm stosuetsya vsіh pіdpriєmstv і lie down in the zastosovuvannogo tax regime.

Withdrawal of permissive documentation

The design of the draft beer store is handed over to the sing documents that allow its operation. A robot without the presence of a new package of papers can be brought to fines and closing points.

Perelik includes:

statutory documents of enterprise (IP);
agreement on renting an accommodation;
vysnovok fire inspection;
visnovok CES;
labor contracts with workers;
health books.

Yakshcho bottling beer zdіysnyuvatemeetsya at the shopping center, consumed allowed for sale. When functioning, the points on the street are required to be removed from the local administrative authorities.

Why do you give respect to the CEC

The first time you open beer for bottling from scratch, it is necessary to bring the application to the level of CEC. Walls should be covered with tiles or sifted. Lay a cover on the bed so that you don’t miss the water. It is necessary to take care of your daily cleaning. It is necessary to remember that the store must have a garniy ventilation.

Otrimannya allow for fire service

The design of the beer store is preceded by the visit of a fire inspector, who overturns the presence of the anti-burn system, the evacuation plan and the emergency telephone. In the present, there may be an instruction about coming in for anti-burning safety, and a journal for instructing practitioners.

To open a beer store from scratch, it is necessary to take care of the presence of an emergency exit. Without it, the inspector will see a negative thread.

Yak

Pokrokova instruction for a draft beer store starts with training, which allows you to take care of yourself, to design a development strategy.

It is important to write a business plan for draft beer.
Take away the package of documents.
Know the application and sign the lease contract.
Come enjoy.
Choose a supplier and sign a delivery agreement.
Hire practitioners.
Think over advertising and prepare materials.

As long as the point is not more functional, it is easy to choose, which assortment will be the most profitable. Therefore, it is necessary to keep statistics in order to make the necessary corrections for the work. The importance of the statistical appearance and analysis is related to a very short term of draft beer applicability. Wine does not change for 5-7 days. The first appearance of the line varieties, which does not allow you to drink, led to great financial expenses. The optimal number of species in a line is up to 25 pieces.

One more nuance, which can be vrahovuvati pіdpriєmtsі, is seasonality. Business beer shop to bring minimal income at the winter hour. Deyakі biznesmeni vvazhayut for the better to curl the dot for the whole hour. The summer period of the building is to bring surpluses.

Price setting

Starting the beer business from scratch, it is necessary to depend on the assortment and pricing policy. The value of the trade mark is to fall in the category of drunken water. What is the purchase of the art of the thing, Tim won’t be lower. For the goods of Russian producers, you can get up to 100%, but in imports, more than 25-30% per liter. Razdribna vartist at the average to become 60–250 krb. It is important to protect and purchase the promptness of the conscientious.

Settlement

For a beginner, it’s better to place a contract with a beer supplier from one brewer. And here you can get a free loan for a beer shop. The distributor will send the necessary advertising material to allow you to save your preparation. Another way to save money can be a rent.

The peculiarity of the possession is related to the need for regular maintenance. If the contract from the postal worker does not transfer the vikonannya of preventive work, it is necessary to pay the bill to the budget.

First open a point of sale of draft beer, it is necessary to come (orenduvati) on the offensive:

oholodzhuvach;
counter for installing beer taps;
pouring mechanisms;
hoses;
Barna stand;
special container - kegs;
balloons with gas;
reducer;
refrigerators;
showcases for distribution of secondary goods.

Purchase of drinks

The bottling shop can offer an assortment of different brands. Purchases can be made from distributors or from the factory. A direct purchase from the factory is more than a great drink of beer. This variant is the most suitable for the store owners of the chain of stores. For the supply of one point, it is necessary to know distributors, so that they can be sold in bulk wholesale.

Design

What is needed for a draft beer shop? It's good to know old-fashioned lay down. Vin is not less important for the assortment.

The point of sale of draft beer must not be surrounded by furnishing walls and furniture placement. May buti created a good atmosphere. Standard repairs are due to be supplemented with special paraphernalia. For example, pubs, kitchens, bars, thematic paintings and photographs. Possibly vikoristannya ozdoblennya from dark wood. To create a relaxing atmosphere, lighting can be muted.

It has become fashionable to decorate stores with an oversized rank, creating good lighting with bright colors.

The store is to blame for mother yakravu viviska, which is forgotten. For the power of your imagination, you can turn to an advertising agency to help develop your corporate style. Yaskrava naming more help to save on advertising pushing points.

Financial investment

Important warehouse leather business є rozumіnnya sumi contribution and future income. How many koshtuє vodkriti beer point?

Rozmіr іnvestitsіy without intermediary deposit in the form of the place, the assortment and the purchase price of beer drinks and snacks, the trading area. How many koshtuє vіdchiniti beer shop? Minimum vitrati include (thousand rubles):

legal registration - 10;
repair - 80;
total rent - 40;
purchase of possession - 180;
advertising - 10;
a batch of beer and snacks - 100;
the monthly salary of two salespeople is 40.

What is needed to open a beer store? Mother's budget is close to pivmillion rubles. Somonisachny vitrati become close to a quarter of a million rubles.

When vodkritti points near the city 500 thousand. krb. don't hang out. Skіlki koshtuє vіdkriti shop draft beer great mist? It is necessary to ensure that the minimum budget will be the biggest loss.

Payback

If the contribution is selected from the assigned values, then the average value of the day can become 9 yew. krb. Everyday the average purchase is 250 kr., today there may be a minimum of 36 purchases.

So, as the maximum profitability of a beer shop falls on a speky rock, you can see the points can be hinged. Until the summer period, you will begin to collect among the buyers at home.

Just take it to respect, that a liter of drunken water will cost 60 rubles, and the sales season will be approximately 200 liters, then the monthly turnover in the warehouse is 360 yew. krb. So the store pays off less than two months. In some cases, the terms of recoupment may be more common. And yet, projects are being launched nearby, for which the profitability of the “bottling beer” business is minimal.

Dumka dosvіdchenih pіdpriєmtsіv

Those who look at the pouring of beer as a business, the opinions are positive. It is important to choose the right place and order the assortment, which is different from competitors. Irrespective of those that the number of dots with skin fate increases, there are prospects for growth. I didn’t see this kind of business as a vipadkovy, building to bring a lot of pennies.

How do you open a beer store for bottling? It is necessary to think over the position, price policy, analyze the activity of competitors. We won’t put ourselves in the middle of a spozhivacha and think about getting a new store.

Good thinking business plan for a beer store on bottling to allow organizing a business for a small sum of money. You will become a serious advantage for young entrepreneurs, if you can’t afford sufficient finances.

If the point is organized, you can invite customers to buy a loved one to drink via the Internet. The creations of the site will become an independent advertising platform. For an addendum to the information warehouse varto add "forum draft beer store". What to allow to carry out an experiment, to follow the favors of the buyers. The loyalty program for koristuvachiv will become an incentive for promotion of promotions and new products, redundant reviews.

Business purchase

If the business does not want to spend an hour on organizing the work and the store and taking away the documents, they look at the idea of \u200b\u200badding to the business that is already functioning. It is important to say unequivocally, naskіlki tsya іdeya є garnoy. Obviously what garny business that bring a stable high income cannot be cheap. I propositions on the market are not so rich.

Deyakі kommersanti buduyut biznes on the organization of the point with the method of further resale. Often the store only starts to work, without gaining popularity and stable income. Sales of beer shop tsіkaviy for Yogo Vlasnik, that wine will try to tell about all the perevagi, prihovavshi nedolіki.

But you can’t work with visnovoks, so only sbitk shops will be propelled to the front. Among the necessary propositions, you can choose a suitable option. Don’t hurry up with the purchase, it’s necessary to carefully consider the options that you deserved. The basis for the analysis is moments:

the term of the store operation;
skolki vlasnikiv vіn mav for the entire history of work;
as a long-term promotion about sales;
make a joke buy

As far as it is necessary to know the necessary propositions, ask the seller for the following:

a contract for renting an accommodation,
call about sales;
all the necessary documentation regarding financial activities;
contracts for the supply of drinks and snacks;
documents for approval.

Mustache officials need to be protected at once. Oskіlki trivaliy termіn sale to the store yaký zavzhdi svіdchit about yogo unprofitability. Possibly, the seller, on the cob, strongly depended on yogo vartist, and then becoming povіlno її nizhuvati. But the proposition was distributed on a small amount of resources from the filthy description.

What should you pay attention to when buying a ready-made business

The standard reasons for the sale, as indicated in the vowels, are:

change of place of residence;
changing the profile of the business;
vіdsutnіst hour management;
particular problems.

Possibly, the stench is true, but you don’t need to be sure to trust. The newcomer is very risky to buy a certain non-liquid business. The person has been informed, as already can the business of bottling, is well known by the water stones and knows how to analyze papers and information.

The lease agreement follows the terms and conditions of the monthly payments. Also, you should contact the post-employees, to find out about the Borg for payment.

You can know the proposition, only you need to know that:

vartist temple cost-effective store;
it is not possible to take the seller's word for it, it is necessary to report all papers and contracts;
next to reconcile chi there is no strife in front of the landlord and the post-employees.

Trade in khmilnym drink at the bottling є dosit clumsy. But the profitability of a draft beer store, like a business, is zero. Zzvichay tse po'yazano with pardons at the choice of place and customer orientation.

It is important to control the quality and freshness of the product. I created a filthy product to waste your time.

Approximate data:

Annual income - 450,000 rubles.
Net surplus - 80750 rubles.
Cob vitrati - 380 800 rubles.
Payback - within 5 months.

Tsey business plan, Yak and all others have divided, to revenge the roses of the middle prices, yakі your mood can be irritated. That person is recommended to work for his business on an individual basis.

At this article, we have a detailed business plan for a draft (live) beer store with rozrahunkami vitrat and income.

Service Description

At this article, a business plan was created for a draft beer store. Similar acceptance can be found both in a great one and in a small place. The article will have such aspects as legal regulation, ways to push through the power business, motherfuckers, who are based on real data and, obviously, those who need to work, so that yoga on the right has become successful.

Market analysis

Looking at the market of alcoholic products in the whole world, it should be noted that Russians are engaged in 4 months. So, for one person in our country falls 15.76 liters of pure ethyl alcohol. Such an ostentation is very significant. Viperedzhayut Russia only Moldova, Czech Republic and Ukraine.

And yet, the other side of the coin is the likeness of alcohol-stricken that yoga Skoda. The remaining fates of gusto have changed the minds of the Russians. The majority of the populace gives priority to the elite waters, and not to the surrogates. Tse kіlkom officials. First, for the advancement of equal life (navit for the improvement of the crisis). In another way, with the same savory characteristics of the products, the Russians will want to drink less, but I will over-deliver the products.

So, telling a liquor store is just a good idea, as you can pay for yourself in a short term. If you look for a drink in this segment of the market, then you can see that the most common products are:

beer (36%);
wine (34%);
gorilka (26%).

On all other varieties of alcoholic products, a significantly smaller one will drink. Zvіdsi dіti nіti nіtіshnogo visnovku, scho аbout the shop can be poov'yazanі z tsimi different types of alcohol (vіdrazu all chi one of them).

You can't forget how many alcohol supermarkets there are these days. The competition here is high. It will not be easy for a start-up businessman. To that varto take as a basis the cіkavu ideu, as by itself already win over the clients.

Today, even a lot of Russians chirp so we call "live" beer. Obviously, it can have absolutely less relish, the smell is the same, the lower quality products are in the dances. That and similar alcohol "boutiques" are not as rich as alcohol stores. To the very same, I consider this idea as the most suitable.

SWOT analysis

In order to really evaluate your ability, it is necessary to evaluate internal and external factors, which can not only bring mischief, but also seriously harm business.

So, up to the obvious factors (it is impossible to change it) you can add the following categories:

Possibilities:

Vidsutnіst konpetsії in rozrіzі stores of draft "live" beer.
Possibility to expand the distribution network on the territory of the whole place under the same brand.

Threat:

Serious obmezhennya that vymogi from the side of the legislation of the Russian Federation, as well as the mystsevyh normative acts, yakі can call on the whole activity of the organization or lead to fines.
Suspіlny Rukh for a healthy way of life (violation of a negative attitude to shops in alcoholic products).
The biggest competition among alcohol sellers.
Availability of retail sales with lower prices for similar products (bottling alcohol).
Necessity to comply with suvorim standards of quality and service of the servicemen.

There are low and low internal factors (which can be independently regulated in the process of work), to which lie like this:

Strengths:

Presentation of acidic products.
Vigіdnі tsіni spozhivatsam with additional development of vigіdnih vіdnosin іz postal workers.
The presence of strained advertising opportunities, as if they would lure b clients.
Encouragement of clients with the help of new varieties of beer.
A high level of customer service.
Shvidke service.
The presence of the system of reductions and other benefits of post-purchases.
Availability of certificates for products that are bought from post-employees.

Weak sides:

Vіdsutnіst dosvidu work in this sphere.
Vіdsutnіst assortment (exactly for іnshі goods in the store).
Vuzka directing the store.

Obviously, it will not be so easy to open a draft beer store, if you happen to get stuck in a low difficult area, moreover, at the preparation stage, it is necessary to be aware of the relevant legislation in order to avoid fines and not to impose an administrative offense.

Opportunity rating

Planning a working hour at the store, follow the memory that it is low standards. Thus, beer sales are blocked from 23:00 to 8:00. Tse obezhennya is not worth the place of the community eating. But here you need to be careful. Exchanges can be additionally introduced on the territory of a particular region. So, in St. Petersburg, alcohol is sold from 22:00 to 11:00, and in Yakutia - from 20:00 to 14:00. In some places, trade can be distributed, but in the next few days it will be closed.

Punishment for violating this rule is to be filed seriously: a fine from rozmіrі vіd 5 to 10 thousand rubles, as well as confiscation of products, as they are sold illegally in stores.

Also, the work of our draft beer shop is scheduled for the upcoming schedule (we took the average hourly frame, so for the necessary it is possible to adjust the first region):

Before the speech, at holy days, it is also forbidden to sell alcohol, and in the Ulyanovsk region, buy alcohol at weekends and zovsim not seen.

All at once: 98 working years per day; 420 working years per month.

For the work, there will be a need for salespeople, as well as for the functions of a cashier. For uninterrupted security, you need 4 sellers, they will work later (2 through 2).

Yakshcho є bazhannya, schob shop pratsyuvav tsіlodobovo, it is necessary to have yogo okremi tables and stylts. At this time, the mortgage is already in vvazhatimetstvom under the communal eating.

As a mother, you can have an extra income, you can have a variety of assortments not only with different brands of beer, but also with strong snacks. You can also have sandwiches, fish, croutons, chips and a lot more.

It is necessary to give special respect to the size of the accommodation. So, equipment for bottling beer can be found at stationary trade facilities and warehouses, the total area of which is less than 50 m 2. If the store is in the rural area, then the value is reduced to 25 m2.

As soon as the bag is turned around, it’s better to open a draft beer store on a hinged door. For the whole hour interval, I fall for a drink on the whole alcoholic drink.

Organizational and legal aspects

It is necessary to register on the back. You can choose either. Obov'yazkovo zakazyvayutsya KVED code. In my vipadku, the stench will be like this:

52.25.12 - Retail trade in beer;
52.2 - Retail trade in food products, including soda, and tyutyunovym virobs at specialized stores.

As soon as the system of taxation is needed, then varto zupinitis on UTII (as such, on the territory of the region, in Moscow, for example, it is possible to zastosovuvat UTII for a small number of duties). It is also possible to zastosuvannya that.
Obirayuchi UTII, pіdpriєmets mozhe vydmovitsya vіd vikoristannya KKT. In other situations, she will be a lingerie for victoria. In order to zastosovuєtsya UTII, it is necessary to ensure that the form is given to the suvoro zvіtnosti to their clients.
Obov'yazkovo is necessary to remove the visnovok from Rosspozhivnaglyadu, CES and Fire inspection.
As for the work of the KKT, it is necessary to register in the tax service in advance.
For acceptance pay for unprepared rozrahunka necessary.
Contract orendi maє buti official registrations.
Mustache practitioners, like practicing at the store, due to the mother of health books. The stench can also be carried out at the hour medically.
The store may be natural, piece and emergency lighting.
Complete the store with better tiles or non-toxic farboy.
Mayut buti dotrimani come in for anti-burning safety (the presence of a fire extinguisher, an evacuation plan).
It is necessary to keep an alcohol declaration (innovation in 2016).

Of course, not all of them are powerful. Varto vivchiti vіdpovіdnі GUESTS, SNiPi and SanPіni, schob obladnati svіy shop vіdpovіdno up to all norms. Pratsyuyuchi at the format of the point of communal eating, it is necessary to take into account additional legislative acts.

Marketing plan

One of the most important stages is the design of a draft beer store. It is necessary to start a cosmetic repair. It is necessary not only to set up an office, a counter, a table and chairs, but also to create an atmosphere, like a mother at your own ordering of customers, to stop them and drink beer. At this moment, it is necessary to carefully think over those, as if it were viviska. She is guilty of being great, stern, and attaching respect, which is forgotten.

Inter'єr can be supplemented with other items, as if they would strengthen the mood of the whole mortgage.

Varto Opratsyuvati and possible options name your draft beer store. It's not guilty buti zvichaynym, tedious.

Sales of draft beer should be achieved by a specific type of business. It’s not enough to try to win all kinds of advertisements, some of them are simply not practicable, then now it’s time to win money? So, for example, advertising a store on television, radio and other ZMI is not only expensive, but also ineffective.

For robots, it’s better to win such a variety of advertisements:

Outrageous advertising. Vaughn is the most effective of all possible. Moreover, the roztashovuvati її slid in that area, de roztashovaniya the draft beer store itself. Here you can see the design of the windows and the facade of the same thematic direction, so that the customers could immediately know the store. Wart and ask about lighting, so that in the dark hour of the day there are no problems from the search for the necessary space for potential buyers.
Distribution of coupons, discounts. Zrobity tse can be either before vіdkrittyam, or after the fact of vіdvіduvannya chi purіvlі pevnu sum. You can think about the savings system.
Dodatkovo you can learn from the postmasters of products about their special promotional products. Moreover, it’s a lot of people to rob tse absolutely bezkoshtovno. Tse can buti and popilnichki for vіdvіduvachіv, і pіdstavki pіd gurka, і richly іnshoy.
You can organize a supplementary zone- open a summer veranda with parasols and lavas. Until then, you can smoke there.

Investigation of forecast income

The food chain is even more ambiguous. Here everything is stale, given that the brand of such a forager can be sold by a businessman. So, the votchiznyany on the basis of the national tax should become 100%, but in imports - 30%. Our store sells local beer, which allows us to get a bigger profit.

For the mind of a given robot, you can become: 30 * 15,000 rubles \u003d 450,000 rubles. This kind of expansion is a real thing for a small shop. Especially in New York they also sell snacks before beer.

Virobnichesky plan

Here I would like to focus on the fact that the possession is necessary for the work. Obviously, repairs will be carried out in due course.

Oholodzhuvach. I myself will need a temperature for beer, so that it would be acceptable for people to drink it. Hardly chi htos love warm beer.
Stіyka, on which cranes will be installed.
Counter.
Kegs. From the new drink, they are transported from the postal worker to the seller. Also, our products may be subject to further review.
Special beer column. It has two functions – additional interior and help sellers to pour beer.
Kaplisbirnik.
Beer tap (you can do without it, as it is not planned to pour drinks from bottles).
Special hose.
Gas balloons. For the help of them, beer is wilted from kegs.
Reducer. The very wine allows you to save the necessary ribbing of the vice in the middle of the balloon.
Fridge. To take other products of the same beer.

In a word, the possession needs to be finished off richly, but it’s possible to quickly pay off. Settlement can be given by the beer bosses. Stinks often lend yogo or rent it without a cost, so you buy beer from them at singing kilkos.

Organizational plan

Together: 380800 rubles. Such є cobs vitrati.

Financial plan

Stock profitability: 80750/450000 = 0.179 or 17.9%. This show is quite acceptable for business.
Payback: 380800 / 80750 = 4.71. Later, even after 5 months, you can turn the deposits of money and take a clean income.

Riziki

Like in any other kind of business, when it comes to a draft beer store, there are low risks. The most important ones can be listed as follows:

seasonality

Significantly, that the fee will be drunk on these products will be greatly reduced. In order to get rid of serious colivans to win or to bring in the daily supply, varto in the winter hour to add to the assortment of hot vypіchku, hot dogs, sandwiches or else.

Product pickup lines

Live beer can be saved not so long ago. Deyakі grades vzagali utrimuyut their savory taste only pershi 5 deb. With improper planning, you can spend up to 50% of syrovin.

On the cob of their work, they bought wares in small batches, so that they could evaluate the purchase price of the buyers, see the most demanded varieties, and then shape them further away.

Hard control from the side of control bodies

Tse mozhe bring and up to great fines, administrative punishment. Varto conduct their activities honestly and strictly up to the law. So, singly, the controlling bodies cannot be prichepitisa to the robot and mortgage.

Important: Remember that you can independently put together a business plan for your own business. For whom, read the articles:

Prohannya at last: All people can pardon, so don't lie, etc. Do not judge too harshly, as the given business plan or other distributions were given to you incomprehensibly. Yakshcho you є dosvіd і іy chi іnshіy іyаlnosti аbo yоu bacchi nedolіkі і саn add statu, povіdomte be-weasel in the comments! Just so we can better develop business plans by improving, presenting and relevant. For respect!

Beer is the most popular alcoholic drink among Russians: 51% of the population lives loyally to alcohol. Let's stop for an hour the prestige of a drunken drink, packaged in glass, more, in plastic containers, falling. Spozhivachi more and more trust living varieties of the product without intermediary selection. Therefore, a business-beer shop for bottling may have great prospects in our country.

[ Hook ]

Business description

Peak opening of draft beer stores from scratch falling on the 2000s. At the same time, the incomes of the population grew steadily, which made the wealthy of the chanuvalniks drunk drunk to drink draft beer. Sort, sho proponuyutsya in stores, bars and restaurants in Mali signify superiority in front of bottled counterparts for savory flavors.

Services

The main service of the draft beer store is the sales of wine products. In addition, such mortgages can sell various appetizers to a drunken drink. Most of the vicorists are packaged factory products, but other entrepreneurs are engaged in the sale of produktiv on the vag or navit vlasnogo prigotuvannya. Vrakhovuyuchi large number of options for snacks (various peas, fish and seafood, syri and іn.), additional products can become a kind of otrimannya pributku. With whom it is not obov'yazkovo, scho її spozhivachem camp of the target audience of the largest store.

Relevance

Beer is a seasonal drink; But in the autumn-spring period, especially during the broadcasts of great sports events, it becomes popular. As a demonstration of the practice of a good organization, the brewery sells up to 100 liters of products per day.

The pluses of a beer store as a business are like those who keep such a point of sale practically fresh and sharp. Lovers of hoppy drink vvazhayut for the better to get used to the yakіsny, but an inexpensive product. And shops selling draft beer will show the very same, certified products that have passed all the necessary revisions.

Beer options

Irrespective of the university, directing the store to sell draft beer, ideas and options for forms of yogo organization is necessary to make a bagat.

So the most respected are:

specialty shop;
okremy pavilion near the great shopping center and supermarkets;
beer kiosk and container;
mortgage, which is used for franchising scheme with one of the leading brands in the gallery for the sale of draft beer.

Shop

A specialized shop for the sale of draft beer is recommended to entrepreneurs who may already have good work in this area. Vartist vіdkrittya such a mortgage (navіt at the rented landlord) means more, lower, for example, a beer kiosk. For the implementation of such a project, knowledge of the market, competition and the main risks, understanding of the flavors and seasonal advantages of a particular region is needed. In addition, you need to know the design of the application and advertising strategies in the business.

For an hour, I’ll look for a month to contact a specialized store for the sale of draft beer, next to conduct a relay planning and find the “golden mean” between the two main selection criteria. In a first place, the mother may be high on the "traffic" of potential customers. In another way, the oskolki products are sold “on wine”, there may be found nearby the place where I will drink (sound out - from the house of the purchase).

Went to the great grocery store and supermarket

Organize your own business at the great grocery shopping center to go to the first-time buyers. There is no need for a serious refurbishment of a retail outlet, but for a designer design. In addition, beware of purchases of not only bottling products, you can always be aware of savory like customers. But remember that such mortgages will always have competition with cheap bottled drinks.

Place with a fixed entrance on the first or basement version of the building

Promising, with a look at the obviousness of the slower production, it is a good idea for a store with a green entrance to the first basement on the basis of a residential booth. Ale, the beginning of running such a business will ring out the majestic support of the city dwellers, and at the same time the administration. In order to stop the permission to open a beer house, it is necessary to take the year off to bring the bagmen to bed.

Beer kiosk

The stall is a guiding way to business for entrepreneurs. In times of failure, vins may have re-dominance and be some other kind of activity. In addition, small architectural forms can be placed in any handy for the admission of the city, and sales of alcoholic beverages are not allowed.

Jobs with a franchise

Ninі іsnuіє low brіnіv, іkі proponuyut pripriєmtsyam ready vlasnu right for franchising scheme. The advantage of this kind of activity is the strain of advertising promotion of the measure, helping with the possession, design, and adoption of the products that are being implemented. The only minus for the store, which works for the franchise, is a narrow space for accepting independent decisions. In case of any other food, the priority will be the thought of the franchisor.

On the video of the performances, the example of franchising propositions is one of the number of draft beer shops. Video taken by Sergiy Sergiev channel.

Description of the analysis of the market

Before entering the business with the sale of draft beer, it is necessary to carefully analyze the beer market. How to show the results, obsyagi realizatsii lie down in the weather minds. Thus, the colder summer of 2020 had a negative impact on the entire market of beer, zokrem, and draft analogues. One of the characteristic trends the rest of the yearsє optimization of varietal diversity of the product. Exclusive, ale less mass see beer, do not really invest in their koshtіv.

target audience

The main beer drinkers for bottling are people from 18 to 55 years old. Identity given to the target audience and those who do not decrease the consumption of drinking water with an insignificant increase in the price of a new drop in the income of the population.

In the rest of the hour, customers will change their alcohol consumption, as they will help to reduce the “average” (from 2 liters to 4.5 liters per month) and the “large” (over 4.5 liters per month) amount of alcohol. The main role played by the decrease in beer stagnation is growing and the growing suffocation of the population healthy rank life.

Competitive advantages

The main competitive advantage of the business is a draft beer store - the freshness and quality of the product sold. Follow the respect to the mystic makers, the products of which can be delivered to the sale in the shortest term.

One of the important pluses of such a mortgage is its straightness. That is why it is necessary to provide the patient with the greatest possible choice of companion goods (snacks). It is also important to inform the purchaser about the scope and terms of product selection.

Advertising campaign

To advertise a draft beer shop, the most common is to use branded advertising. The mortgage is to blame for the due rank of registrations, so that you can immediately understand the right way of activity. We will not install advertising stands and billboards. In order to look at the purchase in the dark hour, finish it, put it in a bright vivisky, which shines.

At the time of the announcement, I will lay down the first hour of the most active sales and authorize the distribution of various leaflets and flyers. For the first time, the main method is to inform potential buyers about the appearance of a point of sale, in another way - to activate the sale of products.

What do you need for a vote?

Asking what needs to be done, to open one's "beer house", more entrepreneurs start with a request to accept that form. Keep in mind that whether a business can be competently organized and organized.

For whom it is necessary:

rigorously put together a business plan for business activity;
formalize mortgage documentation in a proper manner;
rent and refurbish a property for a point of sale;
to purchase the necessary possessions, inventory, basic and accompanying products;
Hire (and often train) staff.

Documents

When formalizing documentation for a business, it is necessary for us to be identified with the form of your organization. The most acceptable option is the registration of an individual as an individual enterprise (and the same registration form for the store to collect TOV). When choosing a system for submitting UTII, the point of sale can be equipped with a cash machine, the system will also significantly simplify the management of accounting records. Oscilki beer will not saturate to mіtsnih alcoholic drinks, licensed activity will not be required.

When registering the activity, enter the code 47.25.12 for KVED (for the sale of beer). When selling related products, also register codes 47.23 (fish, shellfish and seafood) and 47.25.2 (sales of soft drinks).

Asking for food, in front of them, how to open a beer kiosk and documents you need for this, follow the following list:

documents about IP registration;
documents about setting up a succumbing appearance;
visnovok about allowed activities in the sanitary and epidemiological service, fire inspections and state supervision;
sanitary books for the attending staff;
labor contracts with personnel;
a contract about renting an accommodation;
certificates for the sold products, which are hoped by the beer and snacks suppliers.

Application and design

Choosing a place for a store selling draft beer, the next step is to consider that the minimum size is not the fault of a smaller one over 15 square meters. Two-thirds of the space is provided for trade areas, reshta - warehouse.

As practice shows, the strongest style is most adopted by the workers in the design of the interior. Walls, underlays and stone walls can be decorated with little things and accessories on a beer theme. In the design of the inner space, it would be the best to vicorate a tree.

Wimogi until acceptance

When rozrahunka necessary space come out of the fact that the average for 5 square meters. m area occupies 6 sorts of beer (kegs and faucets). Tobto, with an assortment of 30 varieties, you need a trading space with an area of \u200b\u200bat least 25 square meters. m.

Vіdpovіdno to vіmog pozhezhnoї ї bezpeka shop is guilty of mother reserve vihіd on vpadok nadzvychaynyh situatsіy. Therefore, the organization of a draft beer shop in the basement premises is often not the norm itself.

Ownership and inventory

Significant part of the cost (if up to 50% of the capital to be contributed) is going to purchase a tax deposit for a mortgage. Pratsyyuchi for franchising scheme, pіdpriєmets mozhe otrimati іnopіdny іnventar vіd merezі. The next thing to remember is that savings on yoke inventory can lead to non-yielding service and spending on customers.

The list of outbuildings for equipping a beer shop for bottling includes:

beer column;
stumps;
gas balloons;
kegs;
kaplizbirnik;
fridge;
hoses;
showcase;
attach lighting;
kasovy apparatus (as it is transferred by the form of podatkuvannya).

The main view of the possession of a store selling beer on tap looks something like this.

Refrigerator for bottled drinks Kegs for saving draft beer beer column Showcase-refrigerator

Organization of supplies and savings

As practice shows, the minimum varietal variety of beer in the store is to include at least seven varieties. Turn on the shoes to the assortment and light, and dark see the drunken drink. Bazhano to propagate to the client a sip of seeing imported beer. For the benefit of the female part of the target audience before the sale, drink cider, mead and cherry beer.

It is best to place the agreement with one postal worker. Bazhano, that the company had little work experience in the vague region (it knew the relish of the calm) and it had little good contacts with the medical vineyards.

Draft beer is collected from kegs. Optimum temperature in the case of a container - + 10 ° С. 24 years before the sale of the goods, yogo slіd deliver the sale to the mіsce and vіdkriti. The kegs cannot be left on the ground - for their placement, it is necessary to build a wooden floor or a paddone.

Staff

For a store selling draft beer, the mother of two sellers is enough, as they work for the “two in two days” scheme. The services of an accountant and a small tidying house can best be organized on an outsourcing basis. To motivate sellers, put a premium on the amount of goods sold. As a rule, the salesperson's salary is formed from the salary of 5% of the store's income.

An even more important moment for the selection of personnel is the preparation before work. At rich behaviors of sellers, you can learn how to communicate with the client, how to propose products, how to resolve conflict situations.

Pokrokov's instruction

In addition, as a signatory, he was appointed to the point of sale of beer for bottling, next to store Pokrokov instructions business implementation.

An approximate business plan for a beer store may look like this:

Business profitability analysis, marketing follow up I'll kill the market.
Storage financial plan with the improvement of the risks and options for promoting the profitability of the enterprise.
Select form of organization under the responsibility, system її podatkuvannya
Selection of a complete package of documents.
Choose and repair the application.
Purchase of the necessary equipment and inventory.
Pidbir of the supplier of products, laying the contracts for the delivery.
Pidbir to the main staff, search for spivrobitnikiv on the basis of outsourcing.
Carrying out an advertising campaign.
Purchase of the main and additional products for sale.

Financial plan

Financial assistance for the vіdkrittya vlasnoї cope with the sale of draft beer suttєvo vіdrіznyayutsya zalezhno vіd mіstsya gospodaryuvannya.

So, in 2020, the number of such enterprises among the average in the territory Russian Federation cost about 123 thousand rubles and included the following:

lease of accommodation - 25 thousand. rub.;
salary of post-spivrobitnikiv - 40 thousand. rub;
insurance contributions to personnel - 17 thousand. rub.;
podatkuvannya (for the UTII system) - 8 yew. rub;
utility payments - 6 thousand. rub;
the salary of an accountant and a cleaner - 12 thousand. rub;
other vitrati - 15 thousand. rub.

The lion's share of pennies at the store for the sale of draft beer is brought to stained glass for the purchase of products and containers for packing (50-60 thousand rubles per month).

Regular contributions

Prior to regular deposits, each type of business should include:

spend on the purchase of products and containers;
staff salaries;
schomisyachna rent for accommodation;
tributes;
utility payments.

The stakes of beer sales on bottling are heavily deposited during the season, it is necessary to protect them, the balances will be spared for beer at an unprofitable month of the year (from the fall of the leaves to the spring). The entrepreneur is guilty of competently rozpriyaditsya obsessed with the sale of coins.

Terms of reference

The most optimal month for visiting a draft beer shop is the day. For the whole hour, you can get used to this segment of the market and conduct the necessary advertising campaign. At the time of the cob season (tray) the point of sale is already matima vlasnu customer base and you can often bring income to the vlasnik at once.

Risks and payback

The main risk for the business of a beer store on bottling is seasonality. We are preparing the next buti until the store is not profitable (and often pracyuvatime and overcrowded) from the fall of the leaves to the night. Іstotniy vpliv on obsyagi real_zatsії also may be fenced on the sale of alcoholic beverages at night or Christmas hour.

The growing suffocation of the population in a healthy way of life excludes a part of the people who live in the target audience. We are preparing the next buti until the local residents can repair the support of the state with a pub and її zavsіdnikami. In addition, in Russia, with skin fate, an anti-alcohol campaign is gaining momentum, which can be carried out before the appearance of new intermediate laws.

The average markup for the store in the price of draft beer is stale in the virobnik. The average mark on imported varieties should be 30 - 50%, on local varieties - up to 100%. If the average number of purchases per day becomes close to five hundred, with an average check of 150 rubles, then the business will pay off in 9 months. The rozrahunka has a period for the opening of the outlet, which, judging by the findings, is three months. The profitability of the brewery bottling business to become close to 80%.

A lot of people get the idea of starting a business from the sale of goods, as it is guaranteed that they will drink from the population. To that very person, someone is repairing his right to go to a grocery store or a cafe. Є people zavzhd. Prote vpevneno can say that people continue to get drunk on alcohol. One of the most popular types of alcohol is beer.

Before selling other alcoholic beverages, the priority is to trade in beer with those who do not need to buy a license for this sale. Prote himself, by his own accord, the type of business is not simple and vimagatime for you knowing the rich nuances of that underwater stone.

We need to be appointed to the format of the pledge. You can open a small outlet at the exit of a great supermarket, as well as a full-fledged store with a large entrance and a wide assortment. Tsey business plan for re-insurance itself on the vіdkrittya of the okremy shop.

The offensive krok is the target of the target audience and the range of products. In Adje, you can increase sales of kilkom beers, or you can expand the range of snacks, soft drinks, cigarettes and other accompanying goods.

If you have to choose a place for roztashuvannya, laid down in the lease agreement and formalized accommodation. At this stage, I should pay special respect.

Registration for business and withdrawal of permitted documents - especially the final stage of verification. More importantly, in 2016, the rotational procedure of trade has become a fold at the link with increased control from the side of the state.

Investing in this type of business can be buti chimali. Ale, more important is the investment in working capital, and the trade license can be taken from a hired worker.

The amount of investment to become 800,000 rubles.

A speck of bezbitkost reaches the third month of work.

The term of return on investment is within 7 months.

The average monthly income is 130,000.

2. Description of the business, product and service

The idea of the project is inspired by the store, the main product of the sale of which is beer. The variety of ideas for a wide assortment: over 20 sorts of draft beer. Okrim tsgogo, the buyer can bring additional snacks, as well as souvenir products: kitchens, flasks. All of the products that are for sale are shown below:

Draft beer: light, black, unfiltered;
Plyashkove import beer;
Non-alcoholic drinks: lemonade, kvass, juices, water;
Cigarettes: over 200 names;
Accompanying goods: igniters, chews, chocolates, kava, tea, chewing zukerki, zukerki, condoms, tyutyun for hookah;
Snacks: fish snacks, squid, meat snacks, pistachios, peanuts, croutons, smoked sir;
Snacks in assortment: peas, chips, croutons, nasinnya, popcorn.

Variety of draft beer is available from 60 to 250 rubles. per liter Natsіnka become from 50 to 100% fallow in the type of beer, as well as become a competitive middle ground.

Obsyag realizatsii beer stale as an official of seasonality. The high drink is guarded from the grass by the spring, just like the winter wind, the viruchka is going down. In the cold season of rock, a beer store is open for the rahunok of late buyers. Also, in order to reduce the risk of losing money without a surplus in cold weather, from the cob it should be actively directed to the number of post-purchases. It is better to open a store during the period from mid-afternoon to the grass, so that at any time you have the opportunity to use a large customer base before the winter season.

Varto designate that the advantages of the assortment are changed by the stretch of the rock. Vltku spozhivach vіddaє win over “light” beers, and charge for the choice of “mіtsnih”. Vykhodyachi z tsgogo, slіd regulate merchandise surpluses, as well as form the optimal size of the filling. The more goods are available at your store, the more buyers go to you.

3. Description of the zbutu market

The target audience of the project is made up of people - 70% of the total number of target audience. Vіk - vіd 18 to 55 roіv. Women become 30% of the target audience. Significant part of the sale of people from 25 to 35 years.

At the beer store, they come in like regular customers, who regularly get beer at great obsyagas, so people from traffic, who go through, like they went to the store "at a good price". Remain to become approximately 25% of all buyers.

The main flow of customers is the meshchantsi of the nearest houses. To this very reason, roztashuvannya in the center of the place for this kind of business is far beyond sight.

Direct competitors to the draft beer store are outlets. Not less than a serious threat to create such large federal measures, yakі sell cheap plyashkovo beer. However, beat competitors and occupy a niche in your business to help develop a unique trading proposition. Emphasis can be placed on a wide range of products, on high quality service, or on discounts and bonuses on regular purchases.

The main asset of your company is a strong reputation. To this, I should add special respect to maintain order in the store. For which it is necessary to install the alarm button for the security alert and install the video warning camera. If you don't want to spend money on buying a camera, you can install a dummy. This is positively related to the discipline of sellers, and to the behavior of buyers.

Among the advantages over competitors can be called:

The high quality of the products - only the post-employees of the best varieties beer;
Organoleptic power - all sorts of draft beer in a rich variety of times turn upside down for savory and brown characteristics. For closed kegs, beer is stored for 30 to 60 days, and for open kegs - no more than 7 days. In such a manner, natural product, which you take in your own rich brown vitamins and minerals;
A unique bonus system for buyers - a shopping program that motivates you to make friends and make purchases at your own store;
All varieties are born in presence;
Vіdsutnіst proshchenіh varіvіv – vіdіyna postіyna rotаsіya;
It is sacred to conduct an action;
Quiet, good-natured atmosphere near the store, reception interior;
Availability of related goods - snacks and cigarettes;
The presence of non-alcoholic drinks - sales of kvass and lemonade.

For the competent management of one store, before the master of the business, the possibility of developing a wealthy trade network is possible. If only one store picks up a number of buyers in a radius of 500-1000 m, then you can find additional points in one area. In this way, your company becomes familiar with wide stakes of beer lovers, and a positive reputation ensures an uninterrupted flow of buyers.

4. Sales and Marketing

Also, at sales, you can enter additional products that stylistically fit to the design of that concept for the store. For example, sirniki, igniters, toothpicks, kelikhs and so on.

A good way to get that lost client is to develop an accumulative bonus system. In order to speed up the client, it is necessary to bring a bonus card.

From skin purchases, 5% bonuses are accumulated;
Bonuses without strings, so that they don’t burn out at a good hour;
Bonuses to tie people to the store. So for the obvious choice of the client, you must come to the store before that, de may a reduction or bonuses;
A lot of people already called that they fell in love with the system of accumulating bonuses (winning cards of Gazprom, Lukoil, Oschadbank);
Payment for purchases with bonuses can be charged both in full and in private (you can also set an exchange - “no more than 20%”);
With promotional bonuses, you can get buyers and lure them from competitors (for example, a 30% promotion on a bonus card);
The bonuses of a bonus card before a discount card are those that are not more than 70-75% from the accumulated bonuses, at that hour a reduction is expected for sure.

Loyalty of customers also promotes such additional services, as the ability to purchase a purchase in advance, and then pick it up at an appointed hour.

Check out the reaction of buyers to the skin campaign you are running. Inquire about them in a special way, empower them with experience, start a book of recommendations and propositions - this way you will always find out about changing the needs of customers.

5. Plan of brewing

Sovereign registration. For a beer store, it is enough to register as an IP. TOV is needed for wholesale sales of beer drinks. The taxation system was chosen - STS (6% of income);

Poshuk prim_shchennya, stowage of the lease agreement;
Repair robots;
Purchase of possession, installation;
Otrimannya allow the CEC and the Fire service;
Pidbir to the staff;
Poshuk postachalnikiv that molding of working capital;
installing a cash register, as well as connecting to the EDAIS system;
Informing Rosspozhivnaglyadu about the cob of activity;
conducting a marketing campaign;
The beginning of a robot.

When choosing a place, it is necessary to take into account the assortment of proponated products, the proximity of competitors, the norms of fire safety, and also to protect the contingent of traffic of people who pass.

In this rank, before accepting for the organization of the store, which hopes for over 20 varieties of beer, you can present the following benefits:

District-residential quarter;
The size of the accommodation is not less than 40 sq.m., 1 on top, the presence of two exits (according to the norms of the Fire Inspection);
Roztashuvannya - at least 100 m. from the central lighting and medical installations;
The entrance to the store may be roztashovuvatisya first line, above the yards;
Vіdsutnіst konkurentіnі v krokovіy availability.

In order to make your store feel more comfortable not like a cheap beer, but like a regular draft beer boutique, you need to pay attention to the name of the store, its design, as well as the interior design. For whom should you use the services of a designer, buy materials, carry out repairs, fix a shirt.

Offensive krok - tse purchase that installation of possession. Often, distributors of great beer breweries offer a lease of possession or navit give it without cost. Wash the next talk with the skin post-worker.

After that, as you completed the repair, they installed the property, you need to take it off, and allowed the Fire Station and the CES. As a rule, if the accommodation was rented out earlier, and you didn’t hesitate to reschedule, then the necessary documents from the renter are already there.

At the stage of personnel recruitment, you will need to conduct interviews and select two qualified candidates for the sales vacancy. Of course, you need to get an accountant for outsourcing.

When choosing a post-employee varto, pay attention to the fact that imported beer costs a few times more expensive than beer of Russian production. The best practice is with one great leader, who constantly delivers fresh beer of high quality.

On September 1, 2016, a law was introduced in the Russian Federation on the introduction of a control system and the form of alcohol through the EDAIS system. To connect to the system, it is necessary to bring a software-cash complex, an EDAIS system, a UTM system and a JaCarta key with an electronic signature.

Lost in reminding Rosspozhivnaglyad about the cob of trading and declaring the date of the Christmas notice to the store. A well-conducted campaign will ensure that you get more customers on the first day of work.

6. Organizational structure

At the same time, the only representative of the administrative staff of the company is the director. Before yoga obov'yazkіv enter:

Poshuk postachalnikov and arrangement of contracts;
Development and implementation of marketing campaigns;
Ordering sales plans for 1, 3, 6 months;
Control over your own vіdkrittam and close the store;
Distribution of financial expenses of the enterprise;
Pіdbіr to the staff and the type of wages;
regular payment of rental payments, as well as the continuation of the rental agreement;
monitoring the activity of competitors;
Development of the strategy for the development of business.

To ensure uninterrupted work, the store should hire sellers. There will be enough two sellers at the stage of admission, they will work according to the schedule - 2 working days after 2 weekends. The salary of the salesperson is 500 rubles. for a change + 2% of the total bill for a month. A fixed part is seen every day at closing time, change, and a part of the hundred is paid once, for example, a month. Such a way to pay for the work motivates sellers to increase sales.

The beer shop conveys the same specifics of the work:

First, the possibility of incorrect behavior from the side of buyers. In order to make the salesperson work comfortably, a video warning system is installed in the store. At the entrance, there was a warning about the presence of video cameras, so that a dummy was installed in fact. In addition, you can safely fence the service of the osіb at the unsteady camp.
In a different way, the robot with alcoholic products in bottling gets the seller to deceive and carry out frauds by looking at the possibilities. The system of video warning will help the similar behavior of your spokespersons.

It is important to seriously report to the choice of staff, as well as to develop a checklist for evaluating the quality of the seller. The axis is approximately the points of such an internal document:

Clean working area;
Ohayny zovnіshnіy look;
Great customer service;
Informing all buyers about the presence of a bonus program and about promotions;
Cleaning up after a working day;
Regular withdrawal of commodity stocks;
molding for post-employees;
Cashier control, keeping a journal of the appearance of purchases.

For a skin point, it is necessary to expand the evaluation criteria. For nonconformity, if you want to, you will be fined.